Margeretha and Wolfgang Ley founded Escada in Germany, 1976 under the label "Escada Sportliche by SRB" but was shortened to Escada showcasing high-end knit sportswear. The "ESCADA" brand was introduced in 1978. Margaretha Ley was a former Swedish model with an educational background in tailoring and a feel for detail and bold color.
Escada went public in 1986. Lower-end line Laurel, bridge line Apriori, Escada Sport and Escada Eyewear and Escada Accessories were added to the brand in the 1990s to 2000. Escada granted licenses with numerous partners including Procter & Gamble.
Escada presented their ad campaigns and catalogs with the world famous supermodels of the time, such as Claudia Schiffer, Linda Evangelista, Cindy Crawford, Christy Turlington, Naomi Campbell and Paulina Porizkova.
Margaretha was the primary designer for Escada until she died in 1992. After she passed, several people designed for Escada. In 2009, Escada filed for insolvency and was acquired by Indian billionaire Lakshmi Mittal.
Today, Escada's lifestyle brand maintains a modern, cool and feminine style and still dresses women for every occasion. The two collections, ESCADA and ESCADA SPORT, include a complete lifestyle concept from leisure to business, daywear to evening wear. Shoes, bags, jewelry, home textiles, eyewear and fragrances round out the product line. The ESCADA Group operates in 24 countries throughout the Americas, Europe, Australia and Asia and present in 80 countries worldwide.
Escada Fall 2014 Collection
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